Learn about eCommerce businesses' challenges in implementing price intelligence and dynamic pricing strategies, and discover ways to overcome these obstacles. Price intelligence and dynamic pricing are critical elements of an e-commerce pricing strategy. Through price intelligence, you can collect data that covers market prices, the cost of the product, and your costs to ensure that you are competitive with your competitors. Pricing intelligence refers to the process of gathering and analyzing data about your competitors' prices, as well as the costs of similar products in your industry. Doing this lets you gain insights into the market and make more informed decisions about your pricing.
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